MIGRATION MUSEUM

For the Euro’s we wanted to remind people that the story of our football team and our country, is one enriched by immigration.

We reworked the original ‘line-up’ concept from 2018 and expanded it to cover score-lines without immigration.

The lineups and score-lines were updated in real time appearing on social and DOOH in towns and pubs across the UK.

And we celebrated player's immigration stories with localised posters.