RED WING – WILL YOUR WINGS

In the relentless churn of fast fashion, quality comes last and landfills come soon. In the U.S. alone, 300 million pairs of shoes are thrown away each year.
But Red Wing has been crafting high-quality footwear since 1905—shoes made to be passed down for generations. So we stitched tiny wills into boots so you can choose who’ll wear them next.

We captured two stories of real Red Wing wearers: Brelen & Max and Yuki & Shino.

Steve McQueen, “The King of Cool” was a lifelong Red Wing wearer, an affinity shared by his granddaughter Molly. 
We partnered with her to release a custom limited edition Classic Moc, inspired by McQueen's original pair and racing number.

Finally we captured it all in a digital and physical lookbook.